Marlon_JBT
04-05-2005, 03:22 PM
From a well knowm Chrysler Executive.
Get your '05s while you can...
[ QUOTE ]
Over the past five years, warranty costs have been reduced by over 40%, and we have had13 straight years of double-digit quality improvements at the Chrysler group.
As the overall quality of our products continues to improve, an extended powertrain warranty has become less important to our customers.
Ownership trading cycles are decreasing - Chrysler Group research reveals that the average length of new car ownership is 3 ½ years.
Despite our heavy promotion of 7/70 since 2002, less than 10% of consumers know that we have an extended powertrain warranty. That is why it has not become the traffic driving tool we had hoped.
Consumers want new products and new features. What they truly value are our nine new products in 2004 and the many new products in 2005-2006. This is where we want to invest our money.
We have decided to eliminate the 7/70 powertrain warranty effective on '06 MY vehicles. The 3/36 will remain in place.
Service Contracts has already developed new programs that reflect these changes and continues to offer an array of products that range in age/mileage coverage and deductible amounts; which allows dealers the ability to customize the contract to meet customer's needs. These plans can be found starting on Page 10 in the pricing and eligibility guide under New Vehicle Plans 3/36 Basic Warranty tab.
Our 3/36 warranty coverage is competitive with General Motors, Ford, and Honda.
[/ QUOTE ]
First posted here. (http://www.allpar.com/forums/index.php?showtopic=56495) /ubbthreads/images/graemlins/td.gif
Get your '05s while you can...
[ QUOTE ]
Over the past five years, warranty costs have been reduced by over 40%, and we have had13 straight years of double-digit quality improvements at the Chrysler group.
As the overall quality of our products continues to improve, an extended powertrain warranty has become less important to our customers.
Ownership trading cycles are decreasing - Chrysler Group research reveals that the average length of new car ownership is 3 ½ years.
Despite our heavy promotion of 7/70 since 2002, less than 10% of consumers know that we have an extended powertrain warranty. That is why it has not become the traffic driving tool we had hoped.
Consumers want new products and new features. What they truly value are our nine new products in 2004 and the many new products in 2005-2006. This is where we want to invest our money.
We have decided to eliminate the 7/70 powertrain warranty effective on '06 MY vehicles. The 3/36 will remain in place.
Service Contracts has already developed new programs that reflect these changes and continues to offer an array of products that range in age/mileage coverage and deductible amounts; which allows dealers the ability to customize the contract to meet customer's needs. These plans can be found starting on Page 10 in the pricing and eligibility guide under New Vehicle Plans 3/36 Basic Warranty tab.
Our 3/36 warranty coverage is competitive with General Motors, Ford, and Honda.
[/ QUOTE ]
First posted here. (http://www.allpar.com/forums/index.php?showtopic=56495) /ubbthreads/images/graemlins/td.gif